So its not new to link up a digital signage display and an aroma marketing diffuser, they work perfectly well together and compliment the message they need to convey.
What we find is that the fragrances draw people to the digital signage (providing they are a well chosen, attractive scent) and the digital signage show extended information about the aroma or service being offered.
As seen in the article image, this works particularly well for the cosmetic companies, they can put out a fragrance and the screens will show the promotion on offer, maybe a new fragrance or a discount.
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For years theme parks and other entertainment businesses whose whole agenda is to create and experience for people have been scenting the air in some kind.